History in The Making!

Welcome back to The Sports Road, ladies and gentlemen! Bringing you the best that sports-technology has to offer, today is all about how your favourite games are using the Metaverse to better your experience… Enjoy!

Here's what we got for ya today:

  • History in The Making!

  • The Future of Tennis?

  • Golfers, Get Ready!

  • UFC 290: This Has Never Happened Before!

Most Valuable Sports Teams:

Let's get into it!

Baseball’s Historic Announcement!

This isn’t the first time we’ve spoken about the MLB recently, and it doesn’t look like it will be the last either…

Having recently placed an emphasis on bringing new eyes to the sport, the world’s most famous Baseball league has been using technology to broaden horizons and appeal to newer audiences.

I mean with Baseball being one of only a few sports being played at the elite level this summer, it would only make sense for them to exploit the larger platform given to them.

The best place to do that? The MLB’s annual all-star celebrity game!

Bringing in celebrities from all across the world, the annual Softball game brings in a whole host of new eyeballs and is a celebration of the sport on a global scale.

With athlete’s such as Real Madrid’s Rodrygo, WWE’s The Miz, and The Cavaliers’ Donovan Mitchell, all gearing up to play the event is a HUGE spectacle; and as a result, needs some very special coverage…

In preparation for the game, the MLB have announced a broadcasting experience unseen ever in the sport…

Yep, that’s right. The MLB is in the Metaverse!

Teaming up with UK tech firm, Improbable, the virtual ballpark will feature live streams, exclusive content, and mini games where participants can compete for rewards.

Offering personalisation options, the league will be able to cultivate a global community and continue to build on their global fan-base.

Already promising that the virtual space will be used for multiple events this year, this is definitely one to keep an eye on!

“In working closely with Improbable, we’ve taken what baseball fans know and love about their unique ballpark experiences and connected it to an accessible, virtual world. Not everyone has the opportunity to attend Major League games or enjoy a Major League ballpark experience, but now we can provide this opportunity to anyone with an internet connection, no matter where they are.”

Kenny Gersh, Executive Vice President of Media and Business Development for the MLB

Introducing an Unprecedented Opportunity to Invest in an MMA Superstar - John Mitchell Fan Tokens!

Are you a sports enthusiast with dreams of backing a rising athlete, witnessing their ascent, and reaping the rewards of their hard-earned success? Imagine being a part of an MMA prodigy's journey without breaking a sweat, taking a punch, or finding yourself in a rear-naked chokehold.

🥊 Get ready to invest in the future of mixed martial arts (MMA) with our first-ever John Mitchell Fan Tokens! With these tokens, you'll share in the triumphs of this future MMA icon, as you participate in John's prize money earnings throughout his illustrious career.

Meet John Mitchell, the Irish MMA sensation boasting a Pro MMA record of 6-1-0 (W-L-D). Standing at 6'0" (183cm) and fighting in the Lightweight division, John is affiliated with MMA Cork and PFL. His next opponent: Geisym Derouiche.

Token holders enjoy a wealth of benefits, including:

💰 A percentage of John's winnings

💬 Exclusive social events with the fighter himself

🎟 Select fight tickets and VIP access

🎁 Giveaways

Don't miss your chance to be part of John Mitchell's meteoric rise.

Sale starts 1st June at 8am here https://futureicons.sportsicon.com/

The Future of Tennis?

Tennis, here we go again!

We are well underway at this year’s Wimbledon. Showcasing the highest level of Tennis out there, the tournament gives players a chance to secure their names into the history books and be remembered as greats…

Being a sport in which tradition, class, and integrity are all held in the highest regard, the honour of being inducted into the international hall of fame – as you can imagine – is enormous.

Being located in the USA, for many fans, the international museum – despite being so integral to the sport – isn’t possible to go to.

Well, when pairing the sports growing fan-base with recent technological innovations, it looks like things may be changing…

Opening the hall of fame as a digital experience this week, fans will now be able to immerse themselves into the history of the sport from their very own homes!

Combining real life elements with technology available in the Metaverse, fans will be able to view holographic statues and even participate in quizzes to earn points which can later be used to claim rewards in the museum’s virtual shop.

“Infosys and the International Tennis Hall of Fame have embarked on a truly transformational process to take the physical museum into a 3D digital environment. Induction into the Hall of Fame is the ultimate honour in tennis, and Newport is where a player's career is cemented in history. This cutting-edge experience takes history beyond borders and provides an immersive avenue for fans of all ages to be inspired by the legends' careers, accomplishments and stories.”

Dan Faber, CEO of the International Tennis Hall of Fame

With the sport announcing many major developments in the way which technology has been used recently, Tennis could be changing forever!

The VR Open…

Yep, that is exactly what it sounds like.

Despite being the oldest Golf Major out there, The Open is looking to revolutionise the way fans interact with the sport.

Launching the very first VR Open on July 15th, as a result of a partnership struck between The R&A and Golf5, fans will be able to compete against one another in the Metaverse.

Here’s how it’s going to work:

  • The experience will run in a similar fashion to the real life Open, generating excitement and bringing new fans into the sport.

  • Participants will compete for prizes which include trophies, real world tickets to the 152nd edition of The Open, and vanity cards.

  • The tournament will include multiple qualifying events, before the top 20 players compete in the VR Open Finals.

Being the first announcement of its kind, the unique event is a testament to the sport's recent development.

Looking at VR as a game changing resource, Golfers and fans alike should expect its use to become far more frequent…

“We have created The VR Open so that fans can engage with the Championship like never before using technology and the metaverse… This is an important development as we aim to attract new audiences to the sport and the advancement of technology enables us to offer ground-breaking experiences that are unique in golf. We look forward to seeing the reaction of fans as the first ever VR Open takes place this summer.”

Neil Armit, Chief Commercial Officer at The R&A.

We Need to Talk About: The UFC

It’s International Fight Week, everyone!

Seeing the return of number one pound-for-pound fighter, Alexander Volkanovski, fans should be in for a treat as he defends his belt against interim champion, Yair Rodriguez.

If you don’t know about his opponent, all we can say is expect the unexpected. Seriously. I mean from crazy kicks, to outlandish submissions, it seems as though this guy has it all…

Don’t believe us? Just take a look at this:

Coming into the fight as the underdog, Rodriguez shared something we have NEVER seen before in the UFC…

Holding his own custom belt, despite not being the undisputed champion, Rodriguez has become the first fighter to ever do so.

Paying homage to his upbringing and home country, ‘El-Pantera’ will be hoping his performance is as impressive as the design!

In fact, the belt was so good that Volkanovski wants one for himself as well!

Elsewhere on the card, we’ll see Brandon Moreno defend his Flyweight belt against Alexandre Pantoja – a man who has actually already beaten the champ once before!

Ah MMA, never change 😂

Quick Bites

Meme of the day

Quote of the day

"Excellence is not a singular act but a habit. You are what you do repeatedly."

Shaquille O’Neal

Photo of the day

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Chat to ya on Monday! ☮️