LaLiga is Changing the Game!

September 15, 2023

One more day til’ the weekend, everyone! You know what that means, right? Welcome back to The Sports Road! In preparation for a HUGE weekend in the sports world, what better way to get pumped than here with us… Enjoy!

Here's what we got for ya today:

  • LaLiga is Changing the Game!

  • Snapchat x NFL?

  • TGL is Back!

  • NETFLIX AND WHO?!

Most Valuable Sports Teams:

Let's get into it!

LaLiga is Heating up!

Let’s not beat around the bush. This LaLiga season has started off with an absolute BANG! 💥💥💥

Spearheaded by superstar performances by Real Madrid’s Jude Bellingham, the season has so far – in many ways – felt like the beginning of a new era for Spanish Football.

I mean, from completely rebranding their logo and product design, to literally investing in a Welsh Football Club, it looks like the league have been doing their fair share of side quests…

Oh, and for those wondering which team exactly they invested in… Clwb Pêl Droed Llanfairpwllgwyngyllgogerychwyrndrobwllllantysiliogogogoch Football Club, if you’ve ever heard of them 😅 

Looking from an outsider's perspective as if the league is trying to boost their global brand, it doesn’t seem like they’re ready to stop anytime soon.

In fact, things are ramping up…

How? Using Blockchain technology… Here’s what we know far:

  • Earlier this week, LaLiga North America announced a deal with GameOn – a next generation Fantasy Sports gaming platform.

  • Based on the real-world performances of players, GameOn’s future LaLiga games – which are bound to be released in the Metaverse – will give fans the opportunity to collect digital cards to be used in a variety of competitions.

  • Immersing fans into the league’s product like never before, game modes will include PvP battles, Live Fantasy, Quests, and more. With fans competing for exclusive prizes, hype will surely build up VERY soon.

Acting as a potential hub for fans from all across the world to interact with each other and discuss the league’s events, these games could have a massive impact on the future of Spanish Football…

"Connecting and engaging with LALIGA fans across different platforms and products is always our number one priority and we're excited to be able to do this with our partners at GameOn… Their innovative approach to fan engagement allows our audience opportunities to interact with LALIGA's world-favourite clubs and players like never before."

LALIGA North America CEO, Boris Gartner

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THE NFL’s NEWEST AR!

The NFL is BACK. And with that, as you may have seen over the last couple of weeks, there has been A LOT of news…

That’s right. After a fairly quiet summer, this month we’ve been treated to announcement after announcement by the world’s biggest American Football league…

From AI, to Amazon deals, injury prevention technology, and Web3.0 innovations, the league has been on a rampage lately!

And it’s not stopping there…

In a deal struck between Genius Sports, Snapchat, and Verizon, the NFL is bringing the game to fans in a – how should we put this – interesting way…

Look, social media has been a major outlet for different sports to engage their millions of fans for a while now; especially Snapchat.

Having revolutionised the way Augmented Reality (AR) is used on a large scale, the platform offers different organisations the option to create interactive and customisable forms of the technology.

And that is EXACTLY what’s being done here…

Using stats collected and distributed by Genius Sports, powered through Verizon’s 5G network, fans will be able to use sponsored lenses to showcase the newest in the NFL.

Lenses will include live data visualisations, real-time game stats, merch try-ons, and a 3D interactive map of the LA Rams’ stadium – the location where the technology will be debuted.

With over 5 BILLION snaps being sent daily, this could work out perfectly, heavily improving the league’s global brand and growing the giant into an even bigger monster than it already is!

“Snapchat’s Lens technology is leading the AR revolution across US sports, giving fans new and exciting platforms to put themselves at the centre of the live experience… We’re delighted to partner with Snap, helping to enhance Lenses with NFL Official League Data.”

Matt Ryter, Vice President of Sales, Media & Fan Engagement at Genius Sports

TGL is at it Again…

We’re only a few months away now…

Kicking off in January 2024, TGL is set to change the Golf world FOREVER; and we aren’t even exaggerating…

For those who don’t remember, let us help jog your memory…

Transitioning Golf into one of the most technologically exciting sports out there, TGL’s revolution starts all the way back with TMRW Sports.

Founded in large part by Golf royalty Tiger Woods and Rory Mcllroy, the sports-tech firm was created to build a better, more immersive, future for the sport. To do this, the company promised to harness technology in some of the most innovative ways we’ve ever seen in the scene.

The result? A flagship product by the name of TGL Golf. In other words, a virtual Golf tournament that has enlisted some of the world's most elite players and partnered with the PGA Tour.

Yeah, you heard that correctly. The tournament will literally be played on a virtual course…

With that, as is unfortunately the case for many new sports, the company has to be particularly wary of fraudsters and scammers…

To counter that, earlier this week TGL announced a new deal with U.S Integrity – a firm dedicated to fraud prevention.

“U.S. Integrity is proud to partner with TGL as we approach their inaugural season starting in January 2024. Naturally, wagering interest on their events will rapidly increase and we’re thrilled to work in collaboration to deliver the highest of integrity standards… U.S. Integrity’s mission is to provide conflict-free, best-in-class insights and compliance solutions to our clients. There’s a commitment to integrity and the group at TGL continue to show their efforts in being proactive to maintain those levels ahead of their inaugural season.”

Matthew Holt, CEO and co-founder, U.S. Integrity

We Need to Talk About: Football Manager…

Look, this section of our newsletter has seen some pretty wacky partnerships. Despite that, we’re not sure we’ve seen anything as surprising as this…

But first, some context.

Bringing people from all across the globe together at unprecedented levels, sport has a pull unlike much else.

Being the case, it’s no secret that Netflix – the world’s biggest streaming service – has been eager to improve their stature in the sports world.

Despite what you may think, the sports scene on Netflix is actually pretty big. From F1’s Drive to Survive, to Golf’s ‘Full Swing’ docuseries, recent moves have heavily focused on what goes on behind-the-scenes of our favourite sports. Showing fans a whole new side of the games, Netflix’s newest addition presents something we have NEVER seen before…

Enter: Football Manager, one of the world’s biggest Football management simulation games…

Like we were, you may be thinking what one earth do these two have in common…

Well, releasing the trailer for their next game, Football Manager announced that the mobile version of their next game will actually be available to play on Netflix.

Representing one of Netflix’s first moves into mainstream gaming, those with a Netflix membership will have access to the newest game in the FM series.

While we still don’t know much about how the game will be presented on the app, the move represents a change in Netflix’s approach.

Branching out to a whole other scene than TV, this could quite literally be game changing…

Let’s just hope that our saves won’t be cancelled after one season! 😉

Quick Bites

Meme of the day

Quote of the day

“Unlike anything I’ve ever seen…”

Gareth Southgate on treatment of Maguire

Picture of the day

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Chat to ya on Monday! ☮️