The World Cup Like You've Never Seen it...

July 24, 2023

Happy Monday! Welcome back to The Sports Road! Seeing as we’re in the off season, what better way to get ready for the week than here with us 😅Today is all about how sport is using technology to bring you in like never before… Enjoy!

Here's what we got for ya today:

  • The World Cup Like Never Before

  • AI: NON-STOP!

  • The Newest Sport on The Scene?

  • A BIG Deal…

Most Valuable Sports Teams:

Let's get into it!

The World Cup Like Never Before!

In another edition of wacky sports-tech partnerships you wouldn’t expect to see, FIFA have come back for more 😅😅😅

It’s no secret that FIFA had been using technology as a means to drum up interest for the Women’s World Cup.

I mean from opening up lands in the Metaverse, to a big deal with Roblox, the plan is clear to see.

Today’s announcement? A partnership with Snapchat, focused on leveraging Augmented Reality (AR) to personalise fan experiences with the tournament.

This is what we know so far:

  • This week, Snapchat released a whole host of new interactive features to celebrate the beginning of the Women’s World Cup.

  • In addition to World Cup themed customisable options for users’ personal avatars, the two combined to release seven AR lens features. These features will include information related to different statistics, results, news, and facts about the tournament!

  • Such features are set in a way which will allow users to share pictures and videos using the filters globally using online stories. Throughout the tournament, fans will also be encouraged to upload a series of challenges offering a chance to win up to $30,000.

With the application engaging fans from all over the globe, the tournament is bound to get more coverage and continue its rapid growth.

When considering just how big social media (and especially Snapchat) has become recently, we think this can only spell good things for not only FIFA, but the women’s game as a whole!

“Through immersive content coverage, creator collaborations and new innovative AR experiences, Snapchatters will have an unparalleled opportunity to express their football fandom.”

Emma Wakely, Head of Sports Partnerships at Snapchat

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AI: At it Again!

We’ve said it before and we’ll say it again…

Dread it, run from it, destiny arrives all the same 😅😅😅 Oh yeah, and so does AI!

That’s right, AI is at it again. With the technological revolution gripping the world over the last couple months, sport has seen some major changes.

Whether it be in performance or analysis, AI has significantly altered the ways in which we interact with our favourite sports.

Why? Well, because it makes sense! I mean, who doesn’t want their experience as a fan, player, or coach to be made FAR more enjoyable!?

With user experiences being at the heart of nearly all advancements within the industry, this next one – despite may not surprising you – could significantly change your experience as a fan.

Working with a number of sports leagues, Satisfi Labs specialise in conversational AI with the goal of transforming fan engagement.

Hoping to streamline the process of going to games, this week the company announced the launch of their new Context LLM Response System.

Offering fans a quick and easy way to get answers to questions regarding in-stadium match practices, the new system is a huge upgrade on what had been used before.

With the company already working with a number of College Football teams, the MLB, and more, this could be the start of something VERY interesting…

“Our enhanced platform represents a significant milestone in the field of conversational AI… By integrating LLM capabilities into our Answer Engine, we have created a powerful tool that gives brands the flexibility and control they need to deliver exceptional customer experiences.”

Don White, CEO and Co-founder of Satisfi Labs

It’s Time For Crossfit…

New week, New sport… Crossfit, welcome to The Sports Road!

For those who don’t know about Crossfit, it is essentially a fitness regime that consists of high-intensity varied functional movements.

Pushing the boundaries of what the human body can achieve, it’s always important to stay up-to-date and on top of what is driving performance.

How so? Wearable technology, of course…

Yep, that’s right. The Crossfit Games – the sport’s largest annual competition – has partnered up with G-Shock

to bring high-level tech to all its athletes.

Specialising in digitised watches, G-Shock will aid athletes in tracking their performance data, as well as overall health.

“We are thrilled to join forces with G-SHOCK at our upcoming NOBULL CrossFit Games and throughout the rest of the year… G-SHOCK's unwavering commitment to durability and toughness aligns perfectly with the values and ethos of CrossFit. It's important to our athletes, trainers, and affiliate members to track their workouts and personal records, and doing so with the help of G-SHOCK will make it all the easier.”

Rob Vartan, Vice President of Global Partnerships for CrossFit

We Need to Talk About: Kylian Mbappe…

Ah, where did it all go wrong?

World Cup winner, Parisian at his core, and one of the most elite European talents since Ronaldo and Messi. Mbappe to PSG seemed like the perfect move…

Fast forward a few years – 0 Champions Leagues, off-pitch drama, and a series of managerial changes would suggest otherwise 😬

Alright, alright. We’re being harsh. Truth is, Mbappe has become one of, if not, the world’s best players.

Despite that though, an exit is on the cards this Summer and it does NOT look like a nice situation.

With the striker allegedly ready to sit out an ENTIRE season in order to leave on a free next summer, Mbappe has been ousted from the PSG pre-season squad…

The drama doesn’t stop there…

In fact, PSG are convinced that the France captain ALREADY has an agreement to join Real Madrid next summer.

Seeing as the club claim Mbappe had promised not to leave for free, they allegedly view the situation as a huge betrayal!

Putting the player up for sale, PSG will be expecting a massive bid to sell the striker. Yet again, it doesn’t end there though…

This weekend, France's National Union of Professional Footballers (UNFP) backed Mbappe in a statement which called PSG out for poor player treatment.

So, who knows – Real Madrid, Saudi Arabia, England? This is definitely one to keep an eye…

Quick Bites

Meme of the day

Quote of the day

“We have to substitute him with a great player because this year we play in the Europa League unlike Chelsea.”

Roberto De Zerbi

Picture of the day

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Chat to ya on Wednesday! ☮️